TikTok is associated with youths and young adults who enjoy short, humorous films. While this is true, research indicates that TikTok’s popularity among older folks is growing. TikTok has many fans between the ages of 25 and 35 in countries across the globe.
As TikTok’s popularity increases, many companies are analyzing the platform’s impact on our culture and discourse to increase brand awareness. If you are considering using TikTok for marketing purposes, it is essential to understand how to reach your target demographic on the network.
First, Get The Party Started!
Leverage TikTok by creating original, entertaining content with a secondary focus on selling, if at all. According to a proverb, if you’re going to crash a party, you should bring champagne. Modern audiences are intelligent enough to distinguish between champagne and a cheap bottle of Cava from the store around the corner.
Use Influencers And Hashtags
Working with TikTok influencers to promote your business or product is one approach to engaging viewers on TikTok in a contextually appropriate manner. The website features a creator’s marketplace that facilitates the search for influencers who best align with your brand, target audience, and desired outcome. The branded hashtag challenge ad type, which encourages user-generated material about your product or business, is another possibility.
Most People Are Emotional Buyers
TikTok is based on evoking emotion and establishing a relationship with the spectator. Marketers can harness true influencer content from this platform that might become explosive on other platforms at a minimal cost yet still has a greater impact than a Redbull commercial.
Raw And Accurate
With little attention, short-form video has existed for decades in the form of video news releases and news segments. Instead of attempting to appear erudite, provide realistic counsel that helps another individual advance personally, professionally, or emotionally. An audience willing to listen will be captivated by raw, accurate advice.
This Party Doesn’t Stop
The authenticity of a platform is crucial. TikTok is still primarily for fun; the advertising industry has not yet flooded it. This suggests the advertising value is underpriced, and the audience is rapidly expanding. If your advertising does not appear amusing, they will ignore it. Remember the give/get paradigm for success: If you give people a cause to watch, you will receive an impression or action.
Follow The Trend
A component of TikTok’s enchantment is the content creation process. It is designed to be enjoyable, not flawless. A properly created advertisement will most certainly stick out on TikTok, and not in a positive way. Brands must generate content that is native in format and adheres to the same trends as other consumers. This will facilitate conversation, as opposed to destroying it.
Dare To Create Your Own Unique Trends
Brands need to interact with the audience in a manner that is native to the platform and not like traditional advertisements or social media. Utilize user-generated material (i.e., paid talent) as a source of inspiration, and don’t try to piggyback on the latest trend. Be inventive and build your own fun, engaging, and brand-relevant tropes while encouraging your audience to do the same.
Copy Successful TikToker Hacks
Follow the example of popular TikTok creators and leverage the power of a tale. By overlaying text on a video, you will not appear overly polished, but you will capture their attention even if the sound is off. Start with a brief paragraph that identifies an issue your target customer faces, preferably a fear or concern. Then, insert text to assist them in solving their problem step by step.
Engage Your Team And Audience
Lastly and importantly, encourage your team to identify content suitable for a TikTok Duet or trendy content, such as challenges or dances, that they may create their versions of. Even providing your workers with wearable swag is sufficient to promote your company without appearing desperate.
