Kasey Brown on How Innovative Businesses Can Leverage the Power of Tiktok Marketing

Kasey Brown on How Innovative Businesses Can Leverage the Power of Tiktok Marketing

Tiktok has quickly grown into a favorite platform for positive, creative expression. A favorite for Generation Z, the site is the leading destination for short-form mobile videos made within the comfort of your own space. Tiktok gave people the power to gain popularity and make money from their ideas. So far, the platform has over one billion active users in over 154 countries. Tiktok is a platform that businesses or marketers should pay attention to. 

In fact, innovative businesses can leverage the power of Tik Tok marketing. Read on to learn how. 

How to Leverage the Power of Tik Tok marketing 

One of the best ways to leverage the power of Tiktok marketing is by going viral. Brands like the NBA have utilized this tactic by posting behind-the-scenes pranks, sporting challenges, and other unique video content. Whether you’re a start-up or a thriving business, you too can go viral on the platform through brand takeover ads, in-feed ads, and branded hashtag challenges. 

A branded takeover ad is a type of ad that appears immediately when your target audience logs in. It takes the form of a three-second image of your brand or a GIF that lasts five seconds. A branded ad is a great way to boost your brand’s visibility by going viral. These ads contain a direct link to your landing page, allowing you to increase website traffic. Similarly, a branded hashtag challenge helps you get the right audience’s attention. You create a challenge by combining a catchy hashtag with a video showcasing a challenge that others can copy. 

In-feed ads are 15 to 60-second videos that autoplay on your user’s feed. This ad is similar to Instagram stories, and you get to add a call to action on your ad to direct users to your landing page. 

Other marketing tactics you can use are branded effects and top view. The branded effects let marketers create their own custom filters on the app. Content made with this tactic displays naturally on the ‘For You page of the app giving your brand a chance for visibility.

When it comes to the ‘Top view,’ option, 71% of Tik Tok users say that the Top view ads grab their attention. Top view ads consist of video content that shows up at the top of the ‘For you’ feed when you first open Tiktok. This video can be 60 minutes long and offers a rich experience as there’s no other competing content. 

Done right, these ad types can make you go viral, which is great for brand visibility and, ultimately, sales. Yet as you use these ad types, there are Tik Tok hacks that you can use to increase your chances of going viral. These hacks are:-

  • Create a narrative form for your video content. Your viral content must be highly engaging for your users. It should be simple to understand and relevant. 
  • Interact regularly with your followers. Once you target Tiktok for marketing, you should aim for consistency. Be consistent in your regular interaction with your followers by regularly responding to their feedback. Constant engagement builds connection, making it easy for people to like and share your content. 
  • Jump on trends. TikTok is the source of many social media trends. Considering that it is one of the most trend-driven platforms, it can help if you keep track of the most recent trends to understand how to go viral on Tiktok. 

TikTok is a platform that can benefit marketers. The platform has a growing number of users, and it tops the charts regarding the social media platform with the best engagement. If you utilize the ad types and hacks mentioned here, you’re likely to experience a boost in your brand’s visibility and, luckily, sales. 

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