Are you a woman in your prime who has been dreaming of starting your own business? Perhaps a little imposter syndrome or wobbly self-confidence is holding you back? It’s time to obliterate that glass ceiling and unleash your potential as an entrepreneur. Women in their prime are more ambitious, healthier, and wealthier than ever before, and with years of life experience behind us, 62% of female business owners are between 40 and 59.
Reinvention requires a shift in mindset, and it’s important to recognize that your mindset matters most. You can have a bulletproof business plan, funding, and resources, but with a success mindset, it will work. A success mindset means having the confidence, tenacity, and positivity to keep you going. It’s about blocking out negative thoughts and toxicity and fueling success. So, if you want to break that glass ceiling, start with your mindset. One of Sunny McGaw’s favorite mindset tools is “Daily Affirmations.” Positive affirmations enhance our belief in our power and make us less susceptible to threats from outside us. Research also shows that affirmations can improve our ability to learn, health, and relationships.
Organic Marketing (No Dirt Involved) is another important tool for any entrepreneur or small business owner. It’s low cost, requires savvy thinking and hustle, and is filled with potential. Think social media posts, a beautiful website that converts visitors to buyers, and even your YouTube Channel. Identifying opportunities others don’t and exploiting them is crucial to get the word out about your business. With the right marketing tactics and strategies, your business can see hockey stick success.
Curating your five is another important step in reinvention. We are the sum of the five people we spend the most time with. Even as a solopreneur, you will do your best to have some team — even an informal one — to brainstorm and bounce ideas off. Choose these people wisely. Make sure that they want to see you succeed. This does not mean “yes” people, but people who will challenge your thinking, offer valuable feedback, and cheer for your victories.
Now, let’s talk about BHAG or Big Hairy Audacious Goal. What transformation do you want to make in your life and the world? This is a powerhouse question and the first step in launching a small business endeavor. One of Sunny’s favorite personal case studies is her friend and former partner, Dr. Ivan Joseph. Ivan is a world-class motivational speaker. With a TED talk of over 26 million views, he’s in a similar league as Simon Sinek, Amy Cuddy, and Brené Brown. Ivan is an absolute master in building self-confidence (his book, “You Got This: Mastering the Skill of Self-Confidence,” is a bestseller).
In addition to being a Vice President of a prominent university for several years, Ivan was a paid professional speaker. Although Ivan was immensely rewarded by his “side hustle” and was very well compensated, he had not taken the reins to fuel this business with any marketing strategy or activities. Ivan’s BHAG was purpose-driven and noble: to spread his message of possibility and positivity as widely as possible to those who need it the most.
It’s time for women in their prime to shatter that glass ceiling and achieve their goals. With a success mindset, organic marketing tools, and your dream team, there’s no reason why you can’t smash your potential and achieve your dreams. This often untapped potential is why Sunny has made it her mission to help women and other minorities succeed in entrepreneurship by offering them the know-how, resources, coaching, and mentorship.
Reinvention is all about unlocking your potential and tapping into your unique talents, skills, and interests. It involves looking hard at your current situation and asking tough questions. What are your strengths and weaknesses? What do you enjoy doing? What are your goals and aspirations? What kind of life do you want to lead?
Once you have a clearer picture of your strengths, weaknesses, and aspirations, you can explore new opportunities and avenues for personal and professional growth. This may involve learning new skills, taking on new challenges, or exploring new hobbies and interests.
Reinvention also requires a willingness to take risks and embrace uncertainty. It means stepping outside of your comfort zone and facing your fears head-on. It may involve making significant changes to your lifestyle, career, or relationships, but the rewards can be profound.
One of the keys to successful reinvention is having a growth mindset. This means embracing the belief that your abilities and talents can be developed through hard work, practice, and perseverance. With a growth mindset, you are more likely to view challenges as opportunities for learning and growth rather than as insurmountable obstacles.
Another important factor in reinvention is having a clear vision of what you want to achieve. This involves setting specific, measurable, achievable, relevant, and time-bound goals. By setting clear goals and tracking your progress, you can stay motivated and focused on achieving desired outcomes.
Ultimately, reinvention is about taking control of your life and creating a future that aligns with your passions, values, and aspirations. By embracing change and being open to new opportunities, you can unlock your full potential and create a fulfilling and rewarding life.
For more information, connect to Sunny McGaw here.